An Email Christmas Carol
One of my favourite things about Christmas is watching the film “A Christmas Carol” based on the Charles Dickens classic of the same name. While there have been many film versions over the years, I’m...
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Give Your Emails Some Comic Relief
In the spirit of Red Nose Day—fast approaching on Friday, 18th March—I’ve been thinking about what makes email funny. Other than two great cartoons (see below), which I have tacked to my office wall, I...
View ArticleHow Two Email Gods and a Goddess Could Create a Golden Age for Email
In life, we get called many things; some of them are good and some are not so good. However, it’s safe to say that being referred to as a “god” or “goddess” isn’t something that’s going to happen very...
View ArticleEmail: It’s Alive!
If I had a pound for every time I’ve been asked about the death of email marketing, I’d be “on the cover of Forbes Magazine, smiling next to Oprah and the Queen” (to steal lyrics from the Travie...
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What Your Sender Score Says About Your Reputation and Your Ability to Reach...
Benjamin Franklin certainly wasn’t talking about email deliverability when he said, “It takes many good deeds to build a good reputation, and only one bad one to lose it,” however this quote could...
View ArticleHow to Take Your Email Conversion Rates to New Heights
On Tuesday I attended the DMA’s latest Email Customer Lifecycle Series event focused on helping email marketers drive conversions, one of the most important metrics and the primary goal for many...
View ArticleThe Beauty of a Best-In-Class Email Program
As a consultant on the vendor side of the email marketing industry, I spend a considerable amount of time working with clients to create strategies for solving their email challenges. Whether those...
View ArticleISPs Are Not the Grinch: Don’t Let Poor Sender Reputation Steal Your Christmas
I grew up reading Dr. Seuss books and my favourite story happens to be “How the Grinch Stole Christmas.” I’m not a huge fan of the Christmas season, and I suppose that part of me secretly sympathizes...
View Article5 New Year’s Resolutions for an Email Marketer
Every year we make them, but only occasionally do we keep them. New Year’s resolutions often represent our best intentions, which somehow get sidetracked as “real” life takes over and our time becomes...
View ArticleA One-Way Ticket, 5,371 Miles and Three Emails That Made a Difference
As an email marketing consultant working with clients to improve the performance of their email programs, I have spent a lot of time helping brands change the practices that negatively impact their...
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